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60 million refugees worldwide. Don’t force the Red Cross to choose who to help. A nationwide campaign to raise awareness and money for the growing refugee crisis.
We designed these visuals to create buzz with guerilla and on social media, followed up by an intensive media campaign.
The eyes of the refugees reflect a deeper layer to the visual.
Together we set out a goal to collect one million euro.
The campaign was a great succes; we shattered the initial goal and multiplied it by more than 4 times.
Still, this was not enough, war and crisis increased the number of refugees to a staggering 65 million. We need to do more.